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 Key words: Goat and Big Big Wolf Goat and Big Big Wolf animation animation animation market
Year of the Ox Chinese Spring Festival, Chinese film market seems to the world economic crisis has nothing to do with the national box office revenue grew 30% year over year . the top there is a cartoon. the arrival of the Chinese animation spring yet? two years ago, the Chinese government set limits foreign cartoons during prime time television broadcast. is the policy work yet? Deutsche Welle spoke to East Normal media, such as Professor Nie Xin.
Chinese media a bit these days, Yang Yang, > The media, cartoon contributions. Chinese animation began to reset, and revitalization, and to catch up to American and Japanese animated cartoon to represent the trend of the world? and just in the world economic crisis? Nie Xin clearly not so optimistic as Professor.
the world economic crisis on China the impact of the animation industry
original animation from China market, the world economic crisis is not. influence the economic crisis is the world's major exports, while China exports very little animation.
but , Professor Nie said the economic crisis to the foreign processing animation almost certainly had a negative impact. He knew that to start the animation industry, many companies lack the closure of a company, there are many people at home and rest, is the (Shanghai) U.S. film plants, they dry after retirement to the various companies, and now a lot because there is no live all went home. , the Chinese have documents, cartoons broadcast in China, made in China to more than 60%, not more than 40% foreign .2007, China also provides non-prime-time television broadcast of foreign cartoons.
time, Many young people feel bad to accept China, Beijing, or even a college student with a fake bomb to protest on behalf of one of the .80 Zhang Yueran of Han after the writers have said on the Deutsche Welle news: after 80 generation is actually very They are accompanied by foreign cartoons growing up.
Professor Nie, these policies The fundamental problem is not the animation production of broadcast time problem, but a market issue, loss of the majority; extension of the marketing of products do poor; little money to buy television stations, so the piracy and piracy is widespread; piracy lawsuits against piracy is often more harm than good, because a serious local protectionism; serious brain drain, the animation industry is difficult to attract personnel.
costs are difficult to recycle pirated helpless
Professor Nie Road, one-minute animated film production, costs 50,000 to 100,000 yuan, between the purchase price but now only about a television station, two thousand money. have a cartoon TV only to 500 yuan per minute. another film more funny, at 8 yuan per minute count. each region on a television, a relative monopoly on the sale of film, often a price , not to haggling.
if it sold more than a few TV stations, TV stations and some large cities can afford, a small city can not afford television.
so many animation companies are now attacking cinema films . However, Professor Nie, cinema film is very difficult, the quality requirements to be higher than the much television, nor is it can succeed.
foreign cartoons to sell 30% of the income is from television, 70% received by the extension products, such as animation of the portrait and related small toys. But China has a big problem, better animated image of extension products will be pirated copy. because of local protectionism, litigation is often not worth the candle. Professor Nie For example, there is a animation company in Hunan, Fujian had a company that its image theft, it went to court in Fujian. lawsuit wins, the court sentenced the defendant a fine of 400 dollars. Hunan, the company said it is fighting this lawsuit , light running back and forth to spend seven or eight thousand dollars.
Shadow Factory Shanghai 30 years of U.S. experience
typical experience of Shanghai Animation Film Studio can be said that the history of Chinese art of silhouette films. Chinese art before the film must most from this studio, earlier in the Havoc in Heaven, such as the 80's black sergeant gave generations of Chinese people left a deep impression.
Professor Nie has long-term work in the plant he was very familiar with the history of the plant. He said that Shanghai Film Studio in the 80 United States when still brilliant. when the state purchase and sale, the United States as long as the production of video films on the line factory in the late .80, reform, change their own make things their own to sell. It was at this time, the foreign animation companies began to enter China, to bring the U.S. film factory is almost drowned. Foreign Office in Shenzhen, many enterprises, attracting talent, the wages of at least 10 times the U.S. film plants, some up to several times higher. U.S. film plants splashed a lot of talent to flow to the other side. Shook out of beta, Hulu brother this series. But 1995 was a turning point in the .94 years ago, the United States film director is professional factory .94 changed the tube in the administration director. departure from the executive order, the pay close attention to the number of director, 95 years of production from the two, three hundred minutes surged to more than 500 minutes, and doubled. turned up exponentially each year. leading to out of a The Havoc in Heaven these videos. but the Lotus Lantern is still profitable. invest 10 million, the final box office is 2500 million. is a successful film. Lotus Lantern after the point of death, poor quality, because the film is not good, the desire to acquire more and more television .2000 low almost to a standstill after the plant. It was a few years out, .
2007, the Shanghai Film Studio from U.S. institutions into enterprises. It is said that being shot, What is the prospect of animated
present, the Chinese theme very popular in the world animation industry. the United States made Mulan and the home of giant pandas in China, animation has become increasingly difficult. what is it?
Professor Nie, first straighten out the relationship between market and production. Now producers responsible for their own films to sales, while sales in itself is a very professional thing, bank loans, or state to, finish the film after the film was how to sell, the method used to ensure that its benefits, I think these relations are now confused. may still be necessary for the state through a variety of policies to care for it. money down. and most of them were done after the loss, including joint ventures with foreign production, such as the Shanghai Media and Hong Kong co-production of l Storm Rider r, is said to invest 10 million dollars, but the domestic box office is 3000 million yuan. with the cost far off. There Bies magic ring l r, is to ask people to do abroad, and said investment is very high, but income is very poor, a complete mess. studios such enterprises, how to attract talent, let the brain drain. how can the movie industry as the feature film industry as to attract talent. This is deep science. American and Japanese animation industry has always been private, but Why are they able to succeed? only thoroughly studied these issues, with the right approach, will be the revitalization of China's animation industry together.
was able to enjoy domestic animation. Mulan and Kung Fu Panda also shows that animation is a great market, a Chinese theme.
respondents Profile:
Nie Xin As the 80's art film studio in Shanghai Works as a director, etc., the media in Cologne, Germany 90 years after graduating returned to China, Chairman of Shanghai East China Normal University media professor, director of China Education Television Commission, member of Academic Committee of China's TV documentary. Polishchuk animated series of his works and beta (one writer) were fourth Calf Award for outstanding art film award, the Ministry of Culture Award for best art films, the story of the romance film bitter possession (one director) nominated French film festivals on three continents, won the Best Music Award, the Red Guards of the documentary Dance (director, editing) finalists at the 20th International Film Festival Duisburg, Germany.
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