Thursday, November 4, 2010

Doing business Xinshoubikan

 One. Way of appointment: Direct call; Phone; Fax; communications; meeting released; send text messages; e-mail; site. Here, the emphasis on speaking in several ways: fax - the best qualified in 1 - 2 at most 3. Because the fax paper roll is more than a dozen, two dozen dollars, more, customers will be trouble, do not want to take, do not want to see. SMS - send text messages when I heard that at most 70 words. We must act to play the role of these 70 words, to properly design, as appropriate. I tell you a trick here, send text messages, marked with your business website. You can say: Do not underestimate this, it can save you a lot of time and tongue, save you a lot of telephone and facsimile charges, and the effect is good. The use of electronic warfare, hair Yemeir, send text messages. Shabu, shabu, shabu ... ... blast,cheap UGG boots, a second can send hundreds of thousands of units, and now there is such a company engaged in the business specifically for text messaging, send Yemeir, save time and money, and high efficiency. Mass market software is also selling a few hundred dollars can buy. In the above methods are generally required to make comprehensive use of, the most common pattern is: Beijing, Guangzhou, Shanghai's largest city, able to afford the enterprise, like this computer, the network basically has, therefore, this method is the most save time and money and effort, the best. Second, the appointment of the model: net - Follow up - confirmed net - What is the net? In plain words, is a large area to the target market posting child. The purpose is to send the information net. The accuracy of our project information sent to the hands of potential customers. Note: We have to spread the net too large, too widely scattered, spread too wide, because we only know a certain place may be , we should Net, what kind of tools? We have introduced the above 6. Here we focus on ways to talk about the telephone net. Phone how to cast nets? My general approach is this: There are two ways. (A), the hands of a top leader of the telephone, direct calls to him. Can say: Hey, General Lee, hello! I have an important fax you answer it. Or: Hello, Mr. Lee! I am certain will be the chairman, we are at a certain activity, we would like to invite you to participate, I've got a material, you see a fax or send E-MIL? Thank you! Then, you send my information. (B), hands the phone is not number one, this time you have to fight its way through the. We all know, large companies, in general, secretary Miss Dangjia, they have to meet to find a manager on the phone. You call the past, in general, she will ask you: How do you find out what he wants it? You tell him an appointment? He know you? And so on. If this time, you do not have a way to deal with, you may be defeated, Miss usually say this: CEOs are not, bosses at a meeting. This time, how do you do? My approach is: address him by name - generally I like this: Hello! Please give me Jun office. Why not say that Lee, general manager, and to address him by the other's name? Because you are always polite name is Li, the other will think you are normal business relationship, or to act, so she would business-like, and you affectionately address him by the other party's name, she will think you are his buddies, or friends and family, so not neglect you. High brand pressure - is to use your brand to the other pressure. You can repeat again and name of your unit. For example: I am certain will be chairman of the Zhang Chunjian, please give me transfer Jun office. Or: You're with him an appointment? He know you? And so on. This time, how do you do? You can continue to say: I am certain chairman of the Council Zhangchun Jian, Li Jun, Please give me transfer office. participate. Please turn, please? If she still does not give in, this time you have to step back and said: Miss, what is your Yoshina? Oh, Miss Wang Fang, I have a data, you see a fax it or send E -, you must be transferred to your boss. And give me answer. OK? Well, thank you! Goodbye! Why do you ask her name? Mainly to strengthen her sense of responsibility. Follow-up - post made later, you expect him see it is almost time you call in the past: Hey, General Lee it? I am certain Organizing Committee Zhang Chunjian, just pass the material over what is not clear place? Then, you stop, let him speak. Do not say: you can not figure for the event. If he say no to participate in this event, you gone. Follow-up time, a relatively long to say, you can first say this: Hey, General Lee, hello! I am certain Organizing Committee Zhang Chunjian, convenient for you to speak? If you call his mobile phone, you can say: you have to sit around machine? I call back. You say, they will think you are a better understanding of him, caring him, because the phone is a two-way charging, or the other this time are driving, or is in a meeting or someone around to talk about the things inconvenient, inappropriate. You do, they will think you are considerate him, then you can take your words to communicate with him, to communicate each other no matter agreed to disagree, at least he will listen to you finish. Follow-up is a further communication, you pass the last post, he does not understand, it will give you advice, you have to row hard to interpretation, but most of the time, will raise some objections of the problem, this time you will respond. What are the general opposition of the problem? Based on my experience in the operation, often there are so few problems encountered: I will not delay you much time, as long as ten minutes on it. But ten minutes, maybe your business has a great advantage. You see, you are tomorrow morning or afternoon, we see a face. - I know you're busy, we are open a lesson, is to make you busy, and you need to improve efficiency, ... ... our teacher is lecturing ... ... I know you is not no time, but do you think of this things past decades have no value. If valuable, I believe there is no time will you find the time to understand. For example, you come here soon to let you make millions of millions, you will say there is no time? For example, ... .... You say it? When you do not fully understand aware of this project (or idea), when no interest is normal. You do not know to be interested, but on the strange. I believe that you really understand the project, may find interesting. You are not interested, it does not matter to you should understand a message, now is the information age, information is wealth, maybe this information is not as you think, maybe you can get the inside information from the unexpected results. Anyway, no harm to understand a message, they would not suffer. I will not delay you much time, as long as ten minutes on it. You see, you are tomorrow morning or afternoon, we see a face. Is the unit of money again, always short of money. The key now is how to use limited funds wisely, let him play the greatest benefits. If Hua Xiaoqian to doing big things, can increase the effectiveness of ten twenty times, I believe you will be out of money to run this thing. This activity can we achieve such results. I will not delay you much time, as long as ten minutes on it. You see, you are tomorrow morning or afternoon, we see a face. Really, he said: most of them are false, if you really have to wait for his answer, you have to wait until the white beard, eyebrows, can not wait. There are two versions: (1) good, and you as soon as possible. Friday I happened to pass by here, I come with me. (2) Well, I know you are very busy, things will be more, simply so that Friday, I'm calling. Declined 5: How do you Cookin (fat)? Now is the information society, is used to connect your phone, right? As I got does not matter where, it is important to you today, I convey an important and positive message, a message that the total number there is no harm, and perhaps this information can give you unexpected results. (If he says: What information is it?! You went on to say: our message is ... ...; if he is not interested, you can say: Wang, you're not interested, there is no relation to when to make friends,UGG boots cheap, and I call so and so, welcome to strengthen ties in the future. disturb you, bye!) response (2): Hello! Wang, we are meeting on a certain understanding of the (your hand out to the list is the list of certain meetings, but you did not participate in) My name is × ×, you may have forgotten, but I'm still your impression very profound. So, I've got a very good message to tell you that this information is ... ... refused 6: You were not bothersome trouble, call me old? Response: Wang, you do not get angry, if the salesman are like me, you have doubled the company's performance early. You say it? To the information I give you a member of it, if you find this information useful, you absorb, useless, you understand a message when it, this is not any harm. Confirmed - by the above work, two situations may arise, first, the other side intends to meet with success,Bailey UGG boots, of course, well, you can determine the time and place, the next step Second, there is no other intention, met with failure, this is normal, because our cause is a Here, I want to remind you: Most sales are in this fallen off, and sacrifice. The relations we shouted, It is as if, like playing video games to pass this off is the one to die this off. The reason I take a great length of time in terms of two parts, because these two parts is very important, most of the friends we are now engaged in this work, most of our sales have gone down in the off . Why go down? Because of the previous work is not ready for potential problems behind the failure, the problem in this part are exposed. What is in front of you to pay this off is the return of what, whether it is success or failure, which is law. If a good preparation for work in front of you, you can reduce the failure and smoothly into the third stage The third part of the communication skills to win customers - how to interview one, give each other a good impression when the telephone interview, has already left a good impression on the other side. How to continue to develop this impression? We should pay attention to two aspects: (b), pay attention to dress, and conversation. Person's first impression is important, you the moment the door, he decided on your impression. 7 seconds of first impression for 7 years. Person's first impression, once formed, it is difficult to change, if the first impression is not good, perhaps the following may be wasted on the failed negotiations. Clerk of the failure, because 80% of customers leave a bad first impression. In other words, you have not before opening, others put you to the shot. I do not know whether there had been such an experience: a lady on the phone with a really good sweet voice on the other, then you will have in mind all sorts of conjecture, for example, suppose she were to do with her looks Sound like the U.S., certainly beautiful; she must be very good quality; she will be very elegant temperament, etc., will have a desire and the urge to meet her, I hope soon to see her. Of course this idea is not to say what is evil, this is a normal human psychology. But sometimes, if met or not met, from a distance see, can lead to your disappointment, there is no interest. Why? Specifically do not know, is a general feeling. Our nation is also a sentimental people. This feeling and the imagination of the original there is a difference. It's that moment, my mind flashed will be a very emotional decision: No, this man can not. Once, a man about me on the phone said: Hello! You Zhang Chunjian teacher? Heard so much about your name, your last speech in the success of the forum is to stick, I want to cooperate. If you have time, 10:00 am please to Tsinghua Entrepreneur Club. I heard a Tsinghua University, became interested in each other. Why? First, because he was a little more decent; the second is that this brand of Tsinghua University, I thought might be a little backing. So, immediately promised his invitation. Who knows, came to the club in front of Tsinghua University, far saw a man waving to us, in this moment, for him immediately, there is no interest. Take a look at his posture, his temperament, his manners, his dress, not as I expected, no specific talk, I lost interest. Therefore, the human dress is very important. As the saying goes, the Buddha by Gold, is short. Third appearance, seven dress. Most people look at you are wearing, listen to you say that you dress well, the other will lose interest. If you just Chuan Chuan, then they casually listen, if you come dressed up, others will listen. Sometimes, when people are not quite understand your situation, your dress will determine the success or failure of your business. I can attest to this point. Once, a company asked me to chair his company out, but also specially arranged a meal Bureau, in the wine on the table, the boss asked: who presided over here? Pointing to the person next to me: who is. He looked at me and said: you are you? At that time his face, so I was shocked, I thought to myself: Perhaps I was too casual wear, giving the feeling of too general. Just listen to he said: that day, you did brilliant on stage, gives the impression of a good great. If they are today, you rebel. It gave me a big shock, I think a person if you want to be a successful person, you usually must take the success of the standards to yourself, your dress, it is necessary for the successful person's standards to themselves. Do not think now is not the regular scene to casually, or that we are all acquaintances, are all friends, make yourself does not matter, in fact, you usually do not pay attention, others are looking in the eyes, the heart has an account, when one has to opportunity, or need employment, he would not necessarily consider you, though you usually familiar, friends, because someone else has already set the grid for you, you give others is such a feeling, a lot of opportunities which will be rubbing shoulders with you before. Today, I say these mean, that is, pay attention to a habit, a kind of attention to his clothes at any time, pay attention to their own cultivation of the habit of temperament and upbringing, to the scene, you naturally have good performance. (B), decent, reasonable manner. Whom you interact with us, Cengci are high, are some of the boss, manager, chairman of the board, we do not think he was a little, or that they just pull people ad-supported, and my heart to not have clout. Because you are a representative of an organization, a unit of a company to work, you want to maintain your company's image, you need to have a sense of confidence. The more cautious you are, the more you the game is, the more people look down on you. A door you have to set the tone, I found, if you do not set a good tone, you go to the back will be very passive. For example, you start too much respect for him, holding him blindly, he will jump tail, but just the opposite; also, for example, someone else poured boiling water,UGG bailey button, you should have the courtesy to say: Also, for example, you talk about the project to the field, others come to see you in Beijing, is representative of a certain department, others have great respect for you, of course, he did not know you eat a few bowls of rice, others you sit, keep your guests as important, this time you have to be worth is maintained, do not be naive. Up to a protocol on your action: Please! Then sit openly, do not be too polite, push her, the more you push, there is a feeling flattered, and slowly people on low to see you, do not take your seriously. All this passive situation is caused by your own, you have to attract attention. You have to openly talk to each other to deal with, the more you humble humble bow the knee and humble, as if seeking someone Side, the more people look down on you, the more grace, dignity and the more people think highly of you, treat you as people read. This moment of effort, you usually rely on practitioners. Second, if patients say that a gripping first meeting, people tend to look with an eye to see you, to judge you. The presence of the surface, in general we can basically just a few back and forth to find out each other's bottom line, know each other's weight to know that he is to eat a few bowls of rice. For starters, he is wearing a look at you, then listen to you. You dress well, he is also very good impression on you, you say well, the impression he would be better for you. If you dress well, but very smelly, he will immediately change your views, you will be a lot of trouble following the negotiations. Like a lady, you begin to not know her, met her on the road every time you see her Ren looked well, dress is very beautiful, you feel good for her. But one day, she opens her mouth, you change the view of her, you think: how such a quality? That training at all. Fortunately, she did not open, an opening to destroy the image of Ta, and you will immediately change the perception of her, she would have a bad impression. You no longer feel her, you will feel the looks of her, this outfit is a blasphemy to the United States, so be sure to say good opening. Three-five sentences you start, you must have a good impression on the other side, you must let the other party happy, we must seize each other, let the other party interest, impress each other. If you can not do this, you have to stop and have a good discretion and let you say, sounds nice and then it sounds, and then refining refining refining. If you can not touch each other, the important thing is nonsense too much. What is too much nonsense? What you said, not the other side wanted to hear. How to solve this problem? The solution is in the shortest possible time, to master a set of the most powerful rhetoric. How to say good if patients do this? First of all, to say a word, and praise before acting as a cushion, while drums must first knock, and then opening; you say a thing, to do a thing, generally must have a transition and bedding. For example, do you want to be a Mr. Chang, you always have to say something else. The body how? Finish the bedding, you say: This transition to a natural Zhang accepted it more easily. Similarly, when you get to someone else, it should have a transition, if you at the door, get down to business immediately said, people of God are not Huanguo Lai, unable to figure out your truck, you and talk for a Chase, this effect definitely not good. Opening how to say? Is to say a word of praise you for bedding. Pleasantries, compliments of the genre can be combined with on-site environment, his own characteristics (dress, work) or an event he and his business to expand. (A particular speech, a book, etc.), then not too much bedding, generally three short while. For instance, was awesome, ... ... psychological, for the following negotiations and lay a good foundation. Second, to fully show highlights selling points, to each other dreams. You talk to him today, the purpose of this project is to take your selling point, bright, fully displayed, it is to highlight your selling points about this project is good, about deep, thoroughly publicize, talk about feet, speaking live, you must not only told him: you now can get from this project what benefits and interests. You have to give him dreams, telling his future interests, giving him a follow-up resources for the project. For example, you talk on stage or talking to other scenes with the central leadership, through photographs, video record it, these precious photos and video, and sometimes not to say that money can buy, this opportunity is goodly portion of luck, you can enlarge it, hanging in the office; have some information for the data as a corporate public relations, you can place these promotional materials with a strong: I have ... ...; in this project which, you will certainly get to know a lot of important people, perhaps in the vein of these senior people can generate many business opportunities or business can bring you unexpected opportunities. Once, I went to a flat pull advertising, selling the benefits when introduced, I went on to say: Unit on the future What do you need to support our media, we will also have to endure and support. We are news organizations up and down, all sorts of friends a lot, maybe someday when necessary. One other thought: is. In the future, what activities you have, we will strongly support, support is mutual. We are not one-shot deal. Cooperation, today is the beginning. We must look further ahead. When the show, pay attention to such points: first, to make full use of modern equipment display. Such as computer, VCD, projection, animation, etc., so impressive, there is movement there is quiet, illustrations, vivid image, save a lot of words. At the same time, customers can fully mobilize the various organs to deepen understanding, a deeper impression, very good. Second, look at each other, we do not talk too much, to let each other down to the hard. When he was seen about the same time, you may properly be coaching. Some sales do not pay attention, when customers look at when he said in the next non-stop whining, quarrel half to death, do not know to hear you say, let him, upsets others heart pain, could not see not continue, the effect is of course very poor. Third, have a sense of depth when presented, one by one selling point to say, the data layers to get to, to progressive layers, Xiang aside as bamboo shoots, do not end once all the information out. Because the data too much, customers would not see very serious grip points. You have to finish some to come up with some information as evidence, or to illustrate, this was reasonable, the other will be very clear. 

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