Monday, December 20, 2010

Major events to speak with one voice not to offend news reporter confidentiality

 The face of a reporter trying to understand the major events, we do not panic:
1, to borrow the high level of government or advocacy organization. Usually best to work with relevant government relations or advertising agencies, especially the stakeholders should have this layer as a consultant, strategic direction and level in check, at any time play a gatekeeper role in communication. calm the relevant information to understand the policy level, when the atmosphere of the tower the wind can give some advice to stabilize the morale of the momentum, perhaps the time to reconcile the relationship between various levels The purpose of calm as possible (in fact this should be the long-term plans rather than instant, but if did not before, it can only cram a), first for the views and positions at this level. necessary for a certain reference had acquired before the policy or evidence to support the policy, but the attitude of some moderate or more likely to intensify.
2, through high-level For more information, to borrow a good media relations. When a major event to be anticipated, it should immediately The media may be relevant with the high-level communications, tentative tone of the first to know of such events may concern, and to prepare for expansion later this point as far as possible competitors, and other related or similar point of drowning the voice of our own; other normal cultivate relationships must have reliable friends in the media in particular, by the probe tone and let the feeling consult some experts recommended strategy,UGGs, it is best to coordinate the media through the relationship between he may come out more directly than our own, better.
3, for media support and understanding. firmly when the media can not speak to the media do not give a good conclusion, in the sincerity to solve the problem for consumers really want to solve the problem with the attitude, the attitude need help, understanding and support for the media.
4, the internal real-time communication and harmonization of export. Internal important interface in the high-level people, including related service companies and distributors and other high-level training, a certain number of meetings in advance, and communicate at any time to maintain the progress of the same caliber as much as possible harmonization of export.
5, positive comments by the authority for personnel credibility. request the relevant personnel of influential industry veterans, stood up to express their views and trend analysis of trade in our favor, also called for the development of things to see resolved, do not follow the trend of inaccuracy of the media authority of the credibility of such statements.
6, reference Consumer borrowing techniques positive comments flood the negative voices. to find a good media relations interview published in the relevant consumer induce positive sound, made possible the spread of large effect, but also the power to borrow blog and so on, and the technical means (such as search engine positive reports that the first few pages, etc.) to the positive drowned negative information.
7, how to not offend journalists. excessive flutter for those who died fighting Tracing asked at the end of the media must not be impatient, but we all use and before Information to educate and guide him if he lost patience with our attitude remains that for him, the media does have malicious mischief we remain humble attitude, it is not to seek the help of its top leadership; If this does not then borrow their friends or family and other relations, in short, the pursuit of news is to keep the respect for his strong will, and ideas can not be allowed to stall for time to reach the goal, the press becomes old news.

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